When I spend the cash I worked hard to earn on food that disappoints I get angry… When I realised the pretty green hue of the olives I had been buying was fake I thought “fair suck of the sav“… “sav” being short for saveloy, a type of sausage. And it’s not rude. It’s an Australian saying that means “give us a fair go”.
It reminded me of the importance of continuing my ongoing food due diligence, and led me to spend some time in that playground of information: Google, where I do regular home schooling in what’s good to eat.
Why do I care about good food? Because Big Food and Supermarkets no matter how high their profits are this year, aim to make higher profits next year, the year after and so on. Where do the profits come from? The money we spend. I don’t know about you but my income is modest and I don’t earn more and more money each year.
It’s gratifying to see food issues get airtime. In Australia there’s been a egg campaign (“that ain’t no way to treat a lady”, pork & bacon awareness (“consumers are unaware more than 75 per cent of bacon sold in Australia is made from imported product”), seafood labelling, as well as the packaged food labelling campaign that’s ramped up since the frozen berries recall of Creative Gourmet and Nanna’s frozen berries from China putting consumers at risk of contracting Hepatitis A and John Bull tinned tuna imported from Thailand linked with suspected Scromboid poisoning.
The call for fairer food is gaining momentum. Particularly when people are getting sick. While in Australia there is outrage and call for food labelling reform as industry, government and lobbyist are fighting over what’s appropriate & fair, consumers can make a big difference with very slight changes in their thought processes and behaviours.
Big companies spend more money to make more money. Their profits and executive salaries take them out of the real world realms of their target consumers. Wiki states Pepsico’s gross profit for 2014 at US$38.33 billion and “while CEO of PepsiCo in 2011, [Indra] Nooyi earned a total compensation of $17 million which included a base salary of $1.6 million, a cash bonus of $2.5 million, pension value and deferred compensation of $3 million“.
Big Food and Supermarkets don’t care about us. They want our dollars, and they spend millions to get them. Small food producers also want us to buy their product but those sellers at the farmers markets who have often made a 10 hour round trip to be there are more likely to be doing it for love as well as money.
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”
Dr. Seuss, The Lorax